I am sure that you have come across advertisements like “1,000,000 email addresses for $29.99”, and it is a very tempting thing to buy.

Having a 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and the allure of it prompts a lot of people to buy from these companies.

What a lot of beginning marketers do not really know is that these bulk companies get the email addresses using robots and other wares on the Internet. The bulk lists may not contain one e-mail address of a person who is interested in your product or service.

Now, the worst part is if you purchase the 1,000,000 names, not only is it a waste of money, no matter how low price, you are risking being accused of spamming. It has become normal to receive spam mails on Viagra, OEM Software and things you do not even need in your inbox.

This possible, because of the 1,000,000 names, no one knows you or asked you to be subscribed to their mailing list. And if you purchase an e-mail list, you are doing the same thing to someone else.

The biggest risk is not wasting your money, it is being accused of spam. If 1% of the list file a spam complaint against you, your website could be shut down. You would no longer be able to do business, and could consequently lose a lot of money.

When you read such ads again, tell yourself that it is a waste of money, and that you don't want to be one of those web businesses that annoys a lot of people - you included. Put in the work and effort, and build your list properly. It will take time, but you will have good customers.